Event promotion with Walls.io Echo
Give attendees, speakers, and sponsors one link to share a branded card about your event on LinkedIn, Instagram, X, and five more channels. No design work. No chasing.
14 days, no credit card
Benefits
What you get out of an event promotion tool
Echo is event promotion software that runs on the audience you already have. Four steps, one afternoon.
Registrations
Fill the last seats without another ad campaign
The people who already registered are your cheapest event marketing channel because they’ve already been reached, and they bring their networks with them. Echo gives each of them a branded post to promote your event and a link that tracks what it produced, so potential attendees arrive on your registration page from someone they already trust. This is stronger than your own brand’s communications. Event Fest got 802 clicks back to their event this way.
Attribution
Know which people actually drove registrations
Every share carries its own tracking link, so the analytics dashboard attributes clicks, event registrations, and revenue per campaign and per sharer. You stop guessing which channel worked, and you walk into the review with your keynote speakers and event sponsors ranked by what they actually produced, a number instead of a screenshot.
Reach
Get your event into feeds you could never buy into
Social media event promotion stops being something your one brand account does alone. Forty speakers and three thousand attendees post across eight social media platforms, to audiences that look exactly like your target audience, and event promotion on social media lands as a recommendation rather than an ad. It’s user-generated content that you designed, so it stays on brand.
On-site energy
Walk into day one with the room already talking
Echo posts can flow straight onto your Walls.io social wall, so the wall is full before the doors open instead of empty until someone posts from the venue. Event Fest’s wall drew 5.8k visits to the social wall and the Festival of Eventing drew 3.3k visits for a first-time event.
How it works
How to promote an event in four steps
Posting takes 30 seconds, literally.
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Set up your campaign
Upload a branded social sharing card template and add UTM tracking to get started.
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Embed the sharing link
Add the Echo sharing link to emails, landing pages, event registration, etc.
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Visitors share to their network
In 30 seconds, visitors can post the branded social sharing card to their favorite channels.
LinkedIn X/Twitter Instagram Facebook WhatsApp Telegram SMS Email -
Measure the results
Evaluate campaign performance with our built-in analytics dashboard.
Use cases
Built for the event you’re actually running
Conference promotion
Your keynote speakers have the most credible audiences connected to your event, and the least time to write about it. Give them a post that’s already written and see who shows up because of it.
Trade show promotion
Exhibitors and event sponsors want booth traffic as much as you want attendance. One branded card carries both, so when they promote their presence they promote your show.
Webinar promotion
Registration windows are short and the audience is already assembled. If you’re working out how to promote a webinar without another ad campaign, the people who signed up this morning are the cheapest way to fill the rest of the seats by Thursday.
Virtual and online event promotion
Virtual event promotion has no venue, no foot traffic, and no hallway buzz to work with. Social reach is the whole game, so the size of your audience’s networks matters more than the size of yours.
Case studies
From chasing people for posts to watching them arrive
2,109
page views
251
shares
802
clicks on Echo posts
5.8k
visits to social wall
“Echo added something we were missing before – it felt less like advertising and more like people genuinely becoming part of the Event Fest story.”
Jakub Klimeš
CEO of Liventa, Director of Event Fest
10.7x
viral boost on attendee campaigns
695
posts across platforms
522
clicks on Echo posts
3.3k
visits to social wall
“If you want to stretch your event's impact, Echo and Walls.io is a no-brainer.”
Larna Jackson
Managing Director, Event Options
206
clicks on Echo posts
20%
sharing rate from page views
27
Echo campaigns for events and intranets
5.1k
visits to social wall
“People always want to know who else is going to the event, with Echo, our crowd easily put something cool on their social feeds.”
Monica Gaddis
Director of Meetings at WorldatWork
Differentiators
How Echo compares with other event promotion tools
Social wall tie-in
No other social amplification tool connects directly to a social wall. Your audience’s posts fill the wall before the doors open, so your event feels lively from the opening session.
One price, whole audience
Other providers charge by user, by attendee, or bundled with services you didn’t ask for, which means a bigger event costs you more to promote.
Viral tracking down to the person
Not only can you track impressions, you can track how a campaign spreads from person to person. The Viral Spread Tree shows you who inspired the next post for your campaign to grow.
AI-image and text generation
Enter the event target audience and styling tips, then click Generate to get a ready-made asset for your campaign. You can also use AI to generate up to 10 alternative sharing captions.
Integrations with tools and assistants
Pull campaign analytics into your BI dashboards and workflows via the REST API, or connect AI assistants like Claude and ChatGPT to your campaigns through the built-in MCP server.
Privacy and compliance
GDPR and CCPA compliant, covered by Walls.io’s standard data processing agreement.
Pricing
Lower costs for longer-term benefits
Subscriptions start at $800 per month. One-time campaign packages start at $2,400. Unlike other event promotion software, both cover your whole audience with no per-user, per-share, or per-campaign charges, and both include unlimited sharing cards, unlimited shares, viral tracking, and ROI analytics. Both also open Echo up to your other systems, through a REST API and an MCP server that lets AI assistants read your campaign data.
Subscription
$800 / month
Starting price
- Whole audience covered, no per-user, per-share, or per-campaign charges
- Unlimited sharing cards and unlimited shares
- Viral tracking and ROI analytics
- REST API and MCP server
One-time campaign package
$2,400 one-time
Starting price
- Whole audience covered, no per-user, per-share, or per-campaign charges
- Unlimited sharing cards and unlimited shares
- Viral tracking and ROI analytics
- REST API and MCP server
No credit card required.
FAQ
Frequently asked questions
Is Echo worth it at $800 a month?
That depends on what a registration is worth to you. Festival of Eventing got 695 posts and 522 clicks from a single campaign, and Event Fest got 802. If your ticket price is $500 and the campaign brings ten people who would not otherwise have come, it has paid for itself. The analytics dashboard attributes registrations and revenue per campaign, so after your first event you are deciding with your own numbers rather than ours. The 14-day trial exists so you can run that test before committing.
How is Echo different from other event promotion tools?
Compared to other event promotion software, Echo is the only one that connects directly to a social wall, so the pre-event posts do a second job on event day. It charges one price for your whole audience rather than per user or per attendee, which is how most event marketing tools punish you for a successful event. And it tracks spread person to person, not only impressions, so you can see which sharer started the wave.
Is Echo GDPR compliant, and what data does it access?
Yes, GDPR and CCPA compliant, covered by Walls.io’s standard data processing agreement. When someone logs in with their social account to publish a post, Echo accesses their name, position, company, and profile picture to fill the branded card. It never reads their contacts and never keeps their login credentials.
What’s the best way to promote an event?
The channels that work hardest are the ones you don’t pay for: the people already connected to the event. Attendees, keynote speakers, and event sponsors reach potential attendees who look exactly like the ones you’re trying to fill seats with, and a recommendation from them carries more weight than an ad. It is also the cheapest way to advertise an event. The hard part has always been getting them to post. Echo removes that friction by handing each person a branded post that’s already written, with their own name and photo in it.
How do I advertise an event without buying more ads?
Event advertising does not have to mean buying ads. Most event organizers reach for paid social or search first, and watch the cost per registration climb every year. The alternative is to advertise your event through the people already attached to it. Give every registrant, speaker, and sponsor a ready-made post and their networks become the media buy, at no cost per impression. You still get the numbers you would expect from an ad platform, because every share carries its own tracking link back to your event page.
How do I promote an event for free?
Free event promotion channels exist and they work: your own social media accounts, partner cross-promotion, community groups, email campaigns to past attendees, and asking speakers directly. They cost time instead of money, and they scale with how many hours you have. If you want to test whether structured word-of-mouth beats doing it by hand, Echo has a 14-day free trial with no credit card required.
Do speakers and sponsors need to design anything?
No. Once someone clicks your sharing link and logs into their social media account, their name, position, company, and profile picture are automatically pre-filled into the branded template. They can post immediately or adjust the caption if they want. Zero design work required.
Is there an event promotion app to install?
No. Echo runs in the browser, and your audience shares from whatever device they are on. There is no event promotion app for you to roll out or for your speakers and sponsors to download, which is a large part of why the first campaign is usually live the same afternoon.
Your next event deserves an Echo.
Social media event promotion works when your attendees, speakers, and sponsors have something worth posting. Give them that, and find out what your audience’s networks are actually worth.
14 days, no credit card
10.7× viral boost at Festival of Eventing · 802 clicks back to Event Fest · 27 campaigns run by WorldatWork
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